I got to watch the trio record an episode live at the Crooked headquarters, where they sit in front of a Keep It –specific collage comprised of some cultural icons they value most Michelle Obama, Whitney Houston, Naomi Campbell, Serena Williams, Ariana Grande. As for Aida, it is perhaps too soon to tell-but it seems likely she’ll be distinguished by her dry sass, the wary but resilient voice of reason, following in ex-host Kara Brown’s footsteps by countering the frivolity of Louis and Ira’s tangents just a little, when possible. Ira’s trademark is a generous chuckle and genial molasses-slow voice (he’s even been aurally recognized in a café while ordering) he seems to view everything with a sort of well informed, semi-detached good humor. The pod’s original concept was a mix between Crooked’s Pod Save America and Lovett or Leave It, utilizing conversational chemistry between longtime buds Ira and Louis to create the atmosphere of a fireside chit-chat with the attitude of gossip at an LA brunch spot.Įach host has their signature: for Louis, it’s light-on-his-feet quips, trivia-style references to old Hollywood, and refined taste (“I swept it away with my big gay apathy broom,” he said recently of forgetting about Game of Thrones ). Back in October, Crooked Media’s Keep It celebrated one hundred episodes and added a new permanent podcast co-host, Aida Osman, to join lifers Ira Madison III and Louis Virtel in bickering about pop culture and politics and interviewing guests like Ronan Farrow, Hunter Harris, Mandy Moore, and Adam Scott.
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